About Us

At Forever Fancy Co., we believe being Forever Fancy means living with intention, style, and connection. That’s why we create handcrafted jewelry and host community-rooted workshops in Orange County—empowering people to celebrate who they are and grow into who they’re becoming.

Why We Exist


Forever Fancy Co. is redefining family jewelry by serving every member of the household through milestone-based design and a personalized, tech-enabled experience.

New Moms & Dads

For New Parents

Thoughtful Keepsakes
Celebrate life's earliest milestones with beautifully crafted pieces

Legacy Pieces & Heirlooms

For Successful Men

  • Masculine Designs
    Refined, custom detailing that complements professional identity
  • Legacy Reflection
    Pieces that reflect strength, heritage, and personal meaning
  • Concierge Services
    High-touch customization, repairs, and re-design options

Matching Family Sets

Matching Sets
Parent-and-child designs that build lasting emotional memories

Family Milestones

Growth-Focused Membership
A model that evolves with your family through all stages

PRODUCT MANAGEMENT PLAN

Executive Summary

Forever Fancy Co. is a pioneering membership-based jewelry brand focused on meaningful, personalized pieces for families. The brand aims to revolutionize family jewelry by serving every member of the household—mothers, fathers, children—through custom designs, milestone-based storytelling, and a seamless digital-to-physical shopping experience.

Primary Segments with Emphasis on Two Key Target Segments

Forever Fancy Co. is a pioneering membership-based jewelry brand focused on meaningful, personalized pieces for families. The brand aims to revolutionize family jewelry by serving every member of the household—mothers, fathers, children—through custom designs, milestone-based storytelling, and a seamless digital-to-physical shopping experience. The brand aims to reach its target customers through two key target segments.

SEGMENTATION & TARGETING
Demographic
• Age: 25–60
• Income: Middle-to-high income households
• Gender: All genders, focus on family units
Psychographic
• Values: Sentimental, family-oriented, legacy-driven
• Lifestyle: Milestone-oriented, gift-giving
• Style: Meaningful, personalized, high-quality
Behavioral
• Purchase occasions: Births, anniversaries, graduations
• Buying habits: Invest in personalization & longevity
• Brand interaction: Seeks brands that "understand their story"
Geographic
• Urban and suburban areas across the U.S.
• Focus on communities with strong family values
• Areas with gifting traditions and celebrations


TWO KEY TARGET SEGMENTS

New Parents
Young, stylish parents who value unique, meaningful
keepsakes for celebrating family milestones

Established, Successful Men
Middle-aged professionals seeking to express status and emotional
connections through personalized jewelry

Positioning Statement

For sentimental, family-centered consumers, Forever Fancy Co. offers emotionally rich, premium jewelry that marks life's meaningful milestones. Unlike generic jewelry retailers, we provide a high-touch, fully personalized experience for every family member—from babies to fathers.

Value Proposition

Forever Fancy Co. creates meaningful jewelry that reflects legacy, connection, and personal identity. With custom family pieces, tech-enabled experiences, and a tiered membership model, Forever Fancy transforms jewelry into a storytelling platform for modern families.

SWOT_PESTEL

https://docs.google.com/document/d/17RU7wgx1U88CwVj1YlrYtSmVsUMA-R6_/edit?usp=sharing&ouid=107597705989548666617&rtpof=true&sd=true

POOR MODEL

https://docs.google.com/document/d/15fMXrILE4GTeS010y-y6O1wmvy6-pAUH3Z9wUmQdAtM/edit?usp=sharing

Communication Strategy

https://docs.google.com/document/d/1tvrfizSkd9KHOKh1Ud7Aay-P49Lq9h9urhuTz81kUlo/edit?usp=sharing

Creative Brief

https://docs.google.com/document/d/1VnRG-GmXkzbn4bpKJP0G7cdXYglNNE3j_5IpL7ylIE4/edit?usp=sharing

Story Boards

https://docs.google.com/document/d/1alGgP7W3zaxvs37EApXtTzn_s4Hx6IZBCdZTrCrzNdM/edit?usp=sharing

Marketing Budget & ProForma_ROI

https://docs.google.com/document/d/19RNE6Wfl70bnpjboPwQNg3anp5gOCXmosZoj0Tcl5lI/edit?usp=sharing

Conclusion

https://docs.google.com/document/d/1G87yx_lKr5xNGZKsvI1q9EusoqYy_vGuRkAdFVkSeH0/edit?usp=sharing